Sunday, May 12, 2019
Information systems Essay Example | Topics and Well Written Essays - 250 words
Information systems - Essay ExampleIn the case of a price war, a firm can maintain profitability as the competitors drop off losses. The low-cost strategy broadens the profit margin and targets a broad merchandise (Griffin, 2007). The diametricaliation strategy concerns with crack products that possess different unique attributes. This strategy enables a firm to sell almost the same products to different markets and carry price discrimination across markets (Spulber, 2007). In the focus strategy, a firm sells and customizes unique market techniques to suit different markets. In the low-cost focus strategy, a firm specializes in a accustomed market.It is essential to highlight that Coca Cola mainly uses the differentiation strategy while Toyota employs the low-cost strategy. In this sense, they gear their information systems towards meeting such competitive strategies. Toyota, in the lean manufacturing technique, uses globalized and automated information systems in enabling quic k delivery of products across the world. Coca Cola, on the other hand, uses its information system towards market research. It employs the social media and mobile applications in understanding its market
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