Cadbury Is A Leading Global Confectionery Company Marketing Essay

Cadbury Is A Leading Global Confectionery Company Marketing Essay Introduction Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. The company employs around 50,000 people and has direct operations in over 60 countries, selling their products in almost every country around the world. The company creates brands people love, brands like Cadbury, Trident and Halls. The company heritage starts back in 1824 when John Cadbury opened a shop in Birmingham selling cocoa and chocolate. Since then Cadbury have expanded the business throughout the world by a program of organic and acquisition leg growth. On 7 May 2008, the separation of Cadbury confectionery and Americas Beverages business was completed creating Cadbury plc with a vision to be the worlds Biggest and Best confectionery company. Mission Statement Cadbury means quality this is the company promise. The company reputation is built upon quality; the company commitment to continuous improvement will ensure that the company promise is delivered. Cadbury has established itself as a company of fairness and integrity, which always attempts to operate as a socially responsible business. Value Performance Cadbury is passionate about winning. The company competes in a tough but fair way. The company is striving, hardworking and makes the most of the abilities. The company is prepared to take risks and act with speed. Quality Cadbury put quality and safety at the heart of all of the activities such as product, people, partnerships and performance. Respect Cadbury genuinely care for the business and the colleagues which like listen, understand and respond. The company is open, friendly and welcoming. The company embraces new ideas and diverse customs and cultures. Integrity Cadbury always strive to do the right thing. The company does the business with honesty; openness and being straight forward characterize the way. Responsibility Cadbury take accountability for the social, economic and environmental impact. In this way the company aims to make the business, partners and communities better for the future. Cadbury Business Principles are the code of conduct of the company and also take account of global and local cultural and legal standards. They confirm the company commitment to the highest standards of ethics and business conduct. The core purpose of the company is creating brands people love. The core purpose captures the spirit of what the company is trying to achieve as a business. Market Share By participant, the market is relatively fragmented, with the five largest confectionery companies accounting for around 40% of the market. There are a large number of companies which participate in the markets only a regional or local basis. Cadbury compete against multinational, regional and national companies. The graph shows that Cadbury is the second highest of the total confectionery in the market share. Halls is the largest brands in candy of Cadbury. Cadbury have number one and number two confectionery market position in 20 of the worlds 50 largest confectionery markets by retail sales value. Financial statement The graph shows the financial situation of Cadbury from 2006 to 2009. As we can see in the graph, the revenue is reached  ¿Ã‚ ¡5975 million is year 2009 which is slightly increase about 5% from year 2008. In operating income, year 2009 is the highest compare to previous year which is  ¿Ã‚ ¡507 million. Last but not least, year 2009 having 9% of the operating margin which is slightly increase from year 2008. As a conclusion, In year 2009, the performance is pretty well compare to the previous year due to there a keep increase since year 2006 to 2009. PESTLE implication Political The political deals with government influence. The main laws that will affect Cadburys are the consumer protection law. These are the laws and the recent changes in food labeling. The food labeling shouldnt be too influence as Cadburys has label all their goods properly to begin with. Change in manufacturing law will also greatly influence Cadburys as the company may have to change the way to product the cereal. This could lead to the introduction of new mechanical equipment being required or more thorough checks on the current equipment. If new equipment is required if could prove to be very expensive. The Weight and Measures Act, this act should not affect Cadburys since the company have all the equipment and scales used should already be at that of the highest standard. The Trade Description Act, this again should not affect Cadburys due to all the labeling on the products should be correct and thorough giving all the ingredients. The Sale of Good Act, these state that Cadburys should not mislead the consumer. These are currently three conditions. If the government was to introduce a few more it could prove to affect Cadburys. Economic The state of the economy is the main factor. It the country was to go into recession the consumer spending would also drop due to the unemployment. The recession would bring down the sales of a lot of goods mainly the expensive things, which are not necessity. The current economy is well. The interest rates are low and consumer spending is very high. Other economic factor that could affect Cadburys launching a product would be a rise in inflation. This is a rise in price over time. Social If the population size decreased then Cadburys be less people to buy the products therefore less profit.  · If peoples lifestyles changed. For example, nowadays more people wanting to get fit and lose weight, then they will stop eating chocolate and spend their money on gym memberships and others. This means that Cadburys profits will decrease. Technological An increase in capital expenditure will affect Cadburys. For example, more up to date equipment would mean that the goods where produced quicker and cheaper but would also result in job losses. In research and development, keep developing new products to keep up with competition and customer needs. Legal More legislation in place to make sure that the workplace is safe and the worker is better protected. Expensive costs to Cadburys to implement Environment Cadbury launched a corporate social responsibility Web site called DearCadbury.com, which provides consumers information on ethical sourcing, responsible consumption and the environment. The site features Cadburys 2007/08 Corporate Responsibility and Sustainability report, which revealed that the company has reduced carbon emissions almost 4 % to date; Cadbury is aiming for a 10 % reduction by 2010. As part of Cadburys Purple Goes Green program, the company committed to a 50 % absolute reduction in carbon emissions by 2020. Cadbury also reported that it has met its 2007 goal of reducing water use by 10 % Competitors situation and SWOT analysis Cadburys major competitors are Thorntons, Lindt, Lindor, Nestle, Master food (Mars) and others. They are competing directly with Cadbury. Nestle is one of the Cadburys main competitor in the market. Nestle is one of the worlds largest food manufacturer, Nestlà ©s headquarters in Switzerland and based in 200 countries worldwide. It is renowned as the worlds leading nutrition and health based company. Nestle grows is product line through innovation as well as renovation and maintains a balance on its geo-environmental activities and product lines. They have 253,000 employees around the world. Cadburys SWOT Strengths The largest global confectionery supplier, with 9.9% of global market share. High financial strength Strong manufacturing competence, established brand name and leader in innovation. Advantage that it is totally focused on chocolate, candy, chewing gum, unique understanding of consumer in these segment. Successfully grown through its acquisition strategy. Weakness The company is dependent on the confectionery and beverage market. Other competitors have greater international experience. Opportunities Expand into new markets. Increase share through targeted acquisitions. Key to survival within the FMCG market is increasing efficiency and reducing costs. Innovation Is key driver. Threat Worldwide, there is an increasingly demanding cost environment, particularly for energy, transport, packaging and sugar. Competitive pressure from other branded suppliers. Social changes. Nestlà ©s SWOT Strengths Globally recognized as one of the largest and powerful food producer, covering almost every country. Quality is a vital element regarding nestle products. Strong internal growth and emphasis on innovation internally. Powerful brand positioning in the consumers mind. The decentralized culture in the organization encourages employees. Weakness The immense diversification portfolio of the firm makes it impossible to run every division smoothly. Retailers do not get set high margin to increase more in sales. Transportation as well as storage problem. Opportunities Invest in snacks that would further diversify its product. Provide incentives to the retailers to increase sales volume. Open cafà © that would exclusively provide Nestle products. Middle class share in most of the economies are growing much larger. Threats Pollution of product should be regarded strictly. The company has not so pretty history with the FDA. Tough market with a tougher competitor for gaining market share. Market is quite mature and the competitors specialize in a certain product that can hit hard on Nestle. In comparison of Cadburys SWOT and Nestlà ©s SWOT, Market objective Financial objective Specific Growth of revenue in UK Increase total confectionery share gain Measureable To growth 5% of revenue compare to previous years Growth in global market share and increase share in the UK by 50 bps Achievable Carry out a number of advertisements in the market and online. Realistic Timely Marketing strategy Product Cadbury dairy milk is made from real chocolate. The ingredients for the chocolate are cocoa butter and there is a glass and half full cream daily milk in every 200 grams of Cadbury daily milk chocolate. Cadbury purchase 65 million liters of fresh milk each year to make Cadbury daily milk chocolate. Price Price is very important in the marketing mix. The price changed for a chocolate bar can be affect whether a consumer will buy it and the level of sales can determine whether or not Cadbury Schweppes will make a profit. Price is also can be affected by factors such as the state of economy, what competitor are doing. The stage reached in product life cycle and above all what price the market will accept. Form the marketing point of view this is what matters. Place Cadbury products are produced at the chocolate factory in Bourneville in Birmingham. After the chocolate is produced, it will go through all quality check and transported to the stockrooms. The following, Cadbury sells the products to shops that deal with beverage and confectionery such as convenient store, super store, petrol station, and others. This kind of distributions can make consumer easy to find the product. Cadbury produces chocolate for more than 200 countries so that they have a chance to enjoy it as well and make profit. Because of this, Cadbury have a wide range of consumer around the world. Promotion The purpose of promotion is to communicate directly with potential or existing customer, in order to encourage them to purchase dairy milk and recommend it to others. There is various ways to promote the product such as TV advertisement, banner on the internet, magazine and newspapers. Forecast and Implication 3-years forecast and budget 2009 2010 2011 2012 Sales 5975 6273.75 6587.44 6916.81 Cost 3210 3370.5 3539.03 3715.98 Profit 509 534.45 561.17 589.23

Crimea: Paradise Divided Essay -- Ancient History

â€Å"Crimean history would suggest that it is folly to think that possession of any place, especially paradise, is anything other than a tenancy† (Newman, 2011).Crimea may be compared to paradise, the crowning glory of many an empire, and it is no wonder with its subtropical climate, fertile lands, soft meadows and sprawling coastline. But the very aspects that make an Eden out of the Crimean Peninsula have also been the causes of struggle and conflict. For it may be said that Crimea is a contested land in an identity crisis and is the subject of much debate still today. Divided by conflicting ethnicities, passed through the hands of the ancient Greeks to Ukraine and left battered by three major wars, Crimea truly is the jewel of many crowns (Newman, 2011). The period between 1 B.C. to 1475 set the stage for what was to become Crimea’s legacy. It was the rich resources offered by the peninsula that first attracted the Greeks in 1 B.C. (â€Å"Crimea,† 2011). Crimea soon became an important source of wheat for the kingdom (Rubel, 2003). However, the Greeks were unable to maintain a firm hold on the peninsula and were constantly warding off invaders. It became apparent that Crimea was not to stay in the hands of one group for long, a fact that has been the bane of many empires ever since. First the Goths and then the Huns, Slavs and Mongols following in succession invaded Crimea over the next thousand years (Crimea). Each fought to achieve control over what many deemed as paradise. The Romans were not to be left out either. By establishing protectorates and naval bases, they capitalized upon the fact that Crimea was an excellent area to position a navy and created the earliest ancestor to the Black Sea Fleet (Rubel, 2003). Na vies were to bec... ...ked/topic/514064/Russo-Turkish-wars Simonsen, S. (2000). â€Å"You take your oath only once:† Crimea, the black sea fleet, and national identity among russian officers. Nationalities Papers, 28(2), 289. The crimean khanate- a brief history. (2008). Retrieved from http://www.accesscrimea.com/crimean-khanate The transfer of the crimea to the ukraine. (2005, July). Retrieved from http://www.iccrimea.org/historical/crimeatransfer.html TJK. (2004). The tatar khanate of crimea. Retrieved from http://www.allempires.com/article/index.php?q=The_Crimean_Khanate Voyetekhov, B. (1943). Last days of sevastopol. Saturday Evening Post, 215(46), 18-106. Zihni, A. (2010). Pages from the history of the crimea, the ukraine, caucasia, poland and muscovy. Washington, DC: The International Committee for Crimea. Retrieved from http://www.iccrimea.org/historical/tevarih20100908.pdf

Floating Armless :: Philosophy, God

In A Prayer for Owen Meany John Ivring uses several symbols to explore the themes of fate and divine control. Ivring describes several objects and characters as being armless to represent a sacrifice made by a divine influence. Owen Meany in particular is often described as being above the ground to represent what he sees as his position as God’s instrument. Owen is first described as being held in the air when attending Sunday school(p 2). Later in the book John repeatedly picks up Owen and raises him to a basketball hoop so he can practice a slam dunk that becomes known as â€Å"the shot.† Before Owen’s death he is once again lifted to a high window using the shot in order to protect a group of children below (p 612). Finally Owen floats above the pine trees after his death (p 615). In part, Owen’s repeated flight is practical. Practicing the shot gave Owen and John the ability to place the grenade on the windows. However, Owen’s flight, particularly after his death also alludes that Owen is closer to the heavens and reinforces his role as â€Å"God’s instrument (p 87)†. After Owen’s death, John points out that â€Å"†¦There were forces that contributed to our illusion of Owen’s weightlessness; they were forces that we failed to believe in-and they were also lifting up Owen Meany, taking him out of our hands. (p 617)† This suggests that Owen was being lifted be divine forces from childhood until they lifted him above the palm trees. Owen was confident throughout the novel throughout the novel that nothing happens by accident and that he was fated to die on July 8, 1968(p 607). Owen feels his death is a part of God’s plan and does not attempt to change his fate. This ties into the theme of divine control. He was carried by spiritual beings through his life to fulfill his role in saving the children. In A Prayer for Owen Meany many characters seem to suffer amputations. The Indian chief Watahantowet draws an armless totem when he sells his land(p 8). Owen amputates the stuffed armadillo’s claws to represent his guilt and grief after accidentally killing Tabitha Wheelwright (p 86). The Meanys’ nativity set features a one-handed Joseph and a three-legged cow (p 183). Tabitha’s dressmaker’s dummy is armless until Owen gives it the arms he removed from a statue of Mary Magdalene (p 553), one of which is later separated again from the dummy (p 555).

Positive Psychotherapy in Cancer Treatment

The start of the psychoanalyst is registered as 1975 by Jimmy C. Holland, when the understanding of the psychological support to those who was cancer- diagnosed. The meaning of psychoanalyst or sometimes they call It inconspicuously, originally was started from telling the cancer- diagnosis to the patient. In USA special stuff was assigned who would tell the diagnosis Initially to the patient. However there are lots of other cases that should be dealt with, In the process of the cancer treatment.Incontinent Is going through lots of kinds of treatments, such as chemotherapy, deteriorated, Impenetrably, medications, and so on. While going through all those hard to bear stuffs, patient Is having not only well-being problems, psychological problems, physiological problems, but also changes in physical appearances are problems. Since the patient already knows that he isn't as usual anymore, and has â€Å"zero† haircut, has lost weight, got very skinny and even sometimes color of sk in becomes different than before and many other chances such as those can happen. Heir treatments, other negative outcomes, such as metastases, cancer recurrences, repeated surgeries and worsening of the tests and so on. Can we have different people assigned to tell or to communicate about each one of those steps, or let's say outcomes? Is it possible? Cancer patients also may have problems in communication with family, doctors, medical stuff, friends, spouses, siblings, caregivers, parents, and so on. Should we not interrupt? What about leaving him alone to go through such hardships? â€Å"Absolute no† is an answer for this. Here is the main set of work for a psychoanalyst to deal with.Not only are these kinds of stuffs act as an issue, although. Psychoanalyst is a huge amount area, what is responsible for huge amount of work for every single case of a cancer patient. What I mean is, every single cancer patient has a different stereographic state: age, gender, family state, blood type and so on. Also there are lots of differences such as diagnosis, type of treatment, history of illness; and family is different. Even the place of living and birth place is important, when figuring out what is loved and unloved by him/ her.Other things like allergies, previous diagnoses, previous hospitalizing causes, and effects of treatments and etc. All of those are very important for the psychologist working in the oncology centers. Another responsibility of the anesthesiologist is to improve the actor-patient relationships, subordination state, and solve conflicts between medical stuff. How? That is up to the situation, again. Therefore, it must be known what is the real problem, the main problem that is leading to conflicts. If the treating stuff isn't feeling comfortable in his workplace then the positive effect of the treatment is under the question as well.Also, most of doctors have a burn-out state at their workouts. It is when they don't want to work to help fo r the patient to recover, and see the results, and building empathy in the relationships between him/her (doctor) and patient, owing Just what he/she has to do without any motivation and excitement. The consummation of alcohol and smoking of the doctors can be explained as a stress- release, or how we call it â€Å"discharge†. What is the reason for the doctor to have stress? As I'm in charge of psychological state of the well-being, I will tell from what I know.When the doctor sees that the patient who is discharged and happy about it will come back very soon, when the doctor have to deal with the bad outcomes of his/ her patients alone; without telling to his/her patient and his/her family, because the actor was been told like that by them; when the doctor is assigning any kind of treatment and seeing that it made the patient worse; when the doctor was scolded for the worsening of his/her patient, while already feeling bad about that; when doctor loses patient's belief or t rust in him/her and lots of such kind of stresses of the doctor may cause bigger problems for his/her career as well as to the patient's treatment. It is seen as â€Å"those doctors are cold-blooded folks†, however they are in state of long-lasted chronic distress or even sometimes chronic depression. What to do? Here psychologist is in charge of making kinds of trainings or stress-relieving consultations, treatments and therapies. However, doctors aren't always open to those kinds of procedures. This is another Job for the psychologist, to find those approaches to attract medical stuff to be open to that. Is that's all? What about the applied psychology?Applied psychology is the main thing that helps to accomplish all listed above tasks. In the first place, for the psychologist, as for the doctor, the well- session with the oncology patient, and after introducing him-I herself, the anesthesiologist is listening to the patient. While in the normal clinical session, psychologi st writes down socio-demographic state of the client. Next is asking questions in the flow of the patient's speech, and listen and notice everything told by the patient. The writing while listening isn't so necessary, even is better not to write, since the patient has gone through all those writing stuff till getting to the psychologist.If there are some significant issues in his/her speech and hard to memorize, it is k to ask the patient to stop and permit him/her to write it down, since it is very important for you, as well. If the patient is not so open-minded, however most of the incontinent are up to â€Å"free association† and not need to ask them to tell, however there are those depressed or aggressive incontinent going through one of the steps of Kibble-Rose's Scale (5-stage of the coping). There the psychologist may even make a bedside-session, what is prohibited in normal-life clinical consultation. What we do at the bedside is trying to build so called one-to-one e mpathy. With those kinds of patients, the psychologist may be called by the treating doctor of the patient or by the family of the patient, most probably.One of the way of building an empathy between the patient and the psychologist is, when psychologist is using so called insight and finds out what is favorable activities, fields of interest of the patient, either by asking the close ones or Just by looking around patient's bed and room, sometimes clothes and objects near the pillow, or accessories on him/her. Methods of treating the patient clinically (psychological term), is to use different kinds of therapies due to the cases of the patients; NIL, Gestalt therapy, psychoanalysis, psychotherapies, COB, Art therapies (especially for underage patients), cognitive harpies, meditation, visualization, Positive therapy and etc. The one that I'm going to study is Positive therapy. There are lots of different types of so-called Positive Therapy, in some cases not even based on Psychology Science.Just entering the term â€Å"Positive therapy' to the search databases will give out plenty of links, such â€Å"Silva Method†, other named webzines, named psychologists virtual seminars, trainings and so on. However, what is Positive? The term positivism leads to the belief that only scientific knowledge is accepted as the truth, and was found by August Comet in 19th entry. So, it is better not to mention about other unknown methods of positive therapies at all, and grab and hold the idea of positive therapy as the real considered method of psychological help. Some researchers say that positive thinking of cancer patient may cause the problem rather than the positive progress.It is like forcing a patient to think positively and not expressing aggressiveness or stress and whatever is felt negatively. Somehow it's related to the â€Å"not telling the diagnosis to the patient† debates. It was like that in the earlier years and nowadays thanks to philosophers, p sychologists and doctors for changing that rule, such as Level Tolstoy â€Å"Death of Ivan Illicit† work which was used in the different fields of medicine and health psychology area even as a textbook, where the sufferings of Ivan Illicit described in a detailed way, and how he couldn't express that since his wife and servant tried to hide every truth about his illness and death.Contrary to this, positive psychology is trying to help the patient considering diagnosis, it's consequences and everything open to the patient and being with the patient, that's how the support appears, when the patient How to express the anger, suffering, pain in a positive way? Positive psychology never says to express pain in a positive way, since the pain isn't something emotional. But emotions, these are what have to be dealt positively; it has many distinct methods, which are in a scientific and checked mode. That is therapies to stay positive by using Cognitive-Behavioral methods, or Locus of Control, Happiness Training Programs and so on.Surely, before setting a therapy to the patient everything should be taken into an account, such as socio-demographic state, illness, character, behavior and especially amnesias of life. Those are measured by scales, questionnaires, surveys and other testing methods. Initially, positive psychology was found by Howard Gardner, but it was assigned not for treatment, but for prevention, as for people not to get sick, not to have depression, and under-stress appearing consequences and so on. More briefly, cancer is from the psychosomatic illness group. Exciting is that the illness based on low level of well-being may cause physiologically terminal illness (here is another example for close relationship between mind-and-body).However Positive Psychology (PPTP) started to be used as a treatment as well, since the revelation is preventing from happening (not always), and how about already started or initially not prevented cases. That is how we come to apply to positive psychotherapy, what was found by Iranian neurologist, psychiatrist, and psychotherapist Angoras Physician since 1968. He developed a collection of East or in another words, Oriental tails, and stories, as one of the methods for a positive psychotherapy. There were contra-opinions to it. Like one of those I have told before, and other ones as well. However, as an explanation to those hypothetical debates, it may also develop into scientific studies and hypotheses, and may be the true of the â€Å"Positive Psychology' has perspective height as well. If the positive psychology is forcing patients to stay positive, should we develop â€Å"Realistic Psychology', or were patients aren't going to be forced to stay positive and will be taught to deal with every single problem in a real way, without trying to be positive or whatever; and if the positive psychology isn't Just forcing patients to stay positive, but more guarding patients and training them to deal with negative emotions positively, and not risking for progress of the tumor or cancer cells (cancer cells are getting ore by having the stress, depressive state, aggressive emotions and other negative mood expressions, also nervousness), then should we change the title or name of these psychological sphere from â€Å"positive psychology' into â€Å"realistic psychology'?In my short but meaningful experience, I have noticed that most of patients received â€Å"chimerical†, oncologist progress not after a while as they've been severely distressed over something. It's not a secret, that cancer cells are already existing in our body, organism, and starting to react as soon as we trigger them to react. Surely, n those who have genetic vulnerability cancer cells react more than in those who have not gene-hearted cancer cells. Here, I want to mark that, the psychological treatment is as seriously important as medical one, may be even more, since the initial trigger of the illnes s may be psychological state of the patient. Cancer patient cases: 20 years old lady, she is married and has 2 small children, I'm not allowed to tell the diagnosis, but the area of the tumor is her limb.When I first came to her, she was the burdened chemo treatment and cancer diagnosis, but more she was focused on her life problems. She was very young and already married and living with her in- laws. Her husband was sent away to prison for murdering two people, however she is confident that he admitted the criminal imprisonment instead of someone else, that is covering somebody, who is an actual criminal. And the time of imprisonment is 25 years. She told about how hard it was for her to see everything and how she felt about that. She cried for two days and was very weak, and then she felt down from the stairs but not high ones and injured her leg. For me it isn't Just the accident of falling down caused the tumor in her limb.Another case is with the woman having a cancer and recei ving chemo, but talking about her allowances, and large amount of money she borrowed and that she must find from somewhere, but not having an idea from where. Also, her in-laws and husband are asking her to leave them, and cursing her for that. Next example is about a man who is 32 years old and divorced from his wife, has a son. This man was diagnosed as lung cancer. His sister came to me to consult about how to tell him his diagnosis. This man was grieving over his mother's death and living alone, and very often talking about committing a suicide. This case is even harder, telling him his diagnosis may cause him harm by himself. But this is another topic.

One Flew over the Cuckoo’s Nest Essay

In the novel, One Flew over the Cuckoo’s Nest, the author, Ken Kesey, chose a patient suffering from schizophrenia to narrate the story that is based on Kesey’s own experiences. The first-person narrative of a patient, Chief Bromden, makes the asylum setting ordinary, and encourages the reader to invest in the personalities of its inhabitants instead of perceiving the characters as mere poke and shallow. Kasey’s inclusion of Bromden’s delusions within the narrative itself, which are at first a disruption to the reader used to linear narratives of the real, become merely another narrative model for the reader as the novel progresses. Demonstration thought allows the reader to discover that while Bromden’s disability makes him different, it is not debilitating for him as a narrator, nor, more importantly, as a man. Such insights into Bromden and the others initiate in the reader a reassessment of potentially unexamined perceptions of mental institutions, their inhabitants, and lead the reader to review the origins of concepts such as blind and speechless. The novel is seen through the eye of Chief Bromden and how he interprets the world he lives in, which he calls â€Å"the Combine. Bromden has a very observant eye and gives detailed descriptions. His peer’s false assumption of Bromden’s hearing gives Chief the ability to spy, revealing foreshadowing details. Although these characteristics make him a reliable source and a high-quality narrator, because of Chief’s hallucinations and paranoia, some of his opinions and visions are misleading. If the story were told through a sane characte r, such as Randal McMurphy, the distinction between reality and illusion would have been more lucid. Using Chief Bromden as a narrator puts limitations on the reader’s interpretations, but also gives a very reliable and creative perspective of the events in Ken Kesey’s, One Flew over the Cuckoo’s Nest. Very detailed descriptions make a scene seem more real. Chief Bromden is a very descriptive narrator and he describes his world uniquely. â€Å"It’s still hard for me to have clear mind thinking on it. But it’s the truth even if it didn’t happen (13),† said Bromden. Though what he describes sounds unrealistic and impossible, it, metaphorically, is true and gives the reader a better understanding of the context, even if it didn’t actually happen. When Nurse Ratched became very intense, Bromden described her as â€Å"swelling up, swells till her back’s splitting out of the white uniform (11). † A person cannot swell and rip out of their cloths in a matter of seconds and this example shows how exaggerated and animated Bromden narrates. This description gives the reader a clear picture of how mad and furious this woman can get. When Bromden witnesses McMurphy encounter the nurse in the hallway wearing only a towel, Chief describes the big nurse’s reaction as he interprets it. Bromden explains the nurse’s reaction as going from a beastly scary size to a small intimidated size. â€Å"Just as she’s rolling along at her biggest and meanest, McMurphy steps out of the latrine door right in front of her, holding a towel around his hips-stops her dead! She shrinks to about head-high to where that towel covers him, and he’s grinning down on her. Her own grin is giving way, sagging at the edges (86). † Bromden explains how the nurse felt extremely threatened by McMurphy exposed sexuality in a very creative and effective way. Metaphorically, what he saw is true. Bromden’s unique way of understanding and then explaining events helps emphasize important details in the novel and having this ability makes him an informative narrator. Along with his unique eye, Bromden has a very interesting way of eavesdropping that also makes him a great narrator. Chief Bromden’s lack of speech created the impression that Chief was â€Å"deaf and dumb† to the other patients and workers on the ward. â€Å"Just a bi-big deaf Indian,†(26) this is how the stuttering Billy Bibbit describes Bromden to the sane Randal McMurphy. Little do they know the quite and discreet patient listens in on the surrounding conversations as he sweeps the corridors. The Chief’s secret sense of hearing gives him the advantage not just the advantage of self informative but an advantage to all of the gossip within the ward and that makes him a knowledgeable character. The knowledge that Bromden overhears is one of the reasons he makes a good narrator. Such important discussions would not be held around other characters because others know they are capable of hearing. â€Å"If I signed up it’d be the same as coming right out and telling everybody I wasn’t deaf. If I’d been hearing all this talk about boats and fishing it’d show I’d been hearing everything else that’d had been said in confidence around me for the past ten years†¦ I had to keep on acting deaf if wanted to hear it all (178). † Bromden liked being able to listen in on Nurse Ratched and other workers’ conversations and his clandestine way of doing it made him a dependable, important character to the plot. Some of the information the Chief overhears foreshadows events. Nurse Ratched would often say confidential things around him because she too believed he was deaf. One day while Chief was sweeping the corridors, he overheard doctors in the staff meeting deciding how McMurphy should be handled due to his disruptive behavior. The doctors were debating whether or not to send him to the disturbed branch of the hospital. Nurse Ratched had a very interesting attitude toward this option and Bromden overheard: â€Å"He is simply a man and no more, and is subject to all fears and all the cowardice and all the timidity that any other man is subject to. Given a few more days, I have a strong feeling that he will prove this, to us as well as the rest of the patients. If we keep him on the ward I am certain his brashness will subside, his self-made rebellion will dwindle to nothing, and our redheaded hero will cut himself down to something patients will all recognize and lose respect for (136)†. This segment is very significant for foreshadowing the fact that McMurphy will receive a lobotomy later in the novel. This part of the novel helps lead up to the climax. Bromden’s ability to discretely listen into conversations allows supplying information to the reader as well as advancing the plot. Although Bromden does have many advantages as the narrator, there are also many limitations due to his illness. Chief Bromden’s schizophrenia creates problems for the reader. His schizophrenia causes him to hallucinate. A hallucination is a mistaken idea or an allusion. Sometimes Chief Bromden described things that could have been a hallucination but also could have been real because of his creative way of explaining. This can cause confusion for the reader. When Blastic died, Bromden described the death in a way that gave the impression it was a hallucination. He goes to the bed and with one hand grabs the old vegetable Blastic by the heel and lifts him straight up like Blastic don’t weight more’s a few pounds†¦ The worker takes a scalpel and slices up the front of old Blastic with a clean swing†¦ I expect to be sick, but there’s no blood or innards falling out like I was looking to see-just a shower of rust and ashes, and now and then a piece o f wire or glass (80, 81). † Realistically, if Blastic were sliced open Bromden would see blood and bowels, but because Bromden describes what he sees as rust and wires, it gives the idea that this is only a hallucination. Surprisingly, though this seems unrealistic, Blastic did die during this scene of the novel but not how Bromden described it. This scene also seems like a hallucination because Bromden mentions retreating into â€Å"the fog. † He imagines that the staff controls a number of fog machines throughout the ward, and they are turned on whenever he is frightened. â€Å"They start the fog machine again and it’s snowing down cold and white all over me like skim milk (13),† describes Bromden before he receives electroshock therapy. The fog represents a safe haven for Bromden that makes him feel invisible to others when he is afraid. The fog limits the reader’s understanding of world inside the Mental Hospital because it allows Bromden to ignore reality. Abuse in Bromden’s world, which he calls â€Å"the Combine,† could have been even more shocking if we had been able to understand what was actually happening while Bromden was â€Å"hiding in the fog. † As a narrator, Bromden’s hallucinations and paranoia create limitations on his abilities to explain frightening details and can even cause confusion for the reader. The chief sees things in literal metaphors, he sees McMurphy as being really big in size because he is so brave (and big in spirit). The chief compares McMurphy to his father, because they were both such strong people. His father fought for a long time to save his land from the government, but eventually was made to give it up, this reduced him to wasting the rest of his life drinking and becoming a shadow of the man he once was. Using Chief Bromden as narrator has many ups and downs. He acts as an informational guide throughout the novel because he can secretly listen in on confidential conversations that foreshadow upcoming events. His ability to explain an event in such an effective manner also helps the reader better understands the story. Although, Chief Bromden’s mental illness does create defects. His paranoia causes him to often retreat into â€Å"the fog† as an escape from reality which can limit the readers understanding of atmosphere in the mental ward. The hallucinations also can make it difficult for the reader to differentiate a hallucination and reality. Ken Kesey’s experiences in the 1950’s are expressed very well in his novel, One Flew over the Cuckoo’s Nest, through the main character and narrator, Chief Bromden.

And Still We Rise – Essay

If you had different hardships in your life would you be a different person? The answer is most likely yes. A person’s character is based upon the experiences they have been through. â€Å"Adversity has the effect of eliciting talents which in prosperous circumstances would have lain dormant,† –Horace. In â€Å"And Still We Rise† by Miles Corwin, Corwin shares the lives of inner city kids who still strive to succeed and go to college although the circumstances they are dealt with have told them otherwise. Some of the kids that dealt with bad hands were Toya, Olivia, and Willie. The struggles that they went through are impetuous. Growing up, Toya never knew her biological father. Instead she lived with her mom and stepfather. Toya would often see the two arguing and eventually it came to her stepfather beating her mother up on his drinking binges. Finally her mother getting so tired of this abuse grabbed her two daughters and took shelter. Although, once Toya’s mother could not afford the nightly shelter fee she arranged for her girls and herself to stay with a friend. When she went home one day to get the girls’ clothes her husband strangled her to death. Toya walked in the bathroom to find her mother dead on the floor. After the murder of her mother, Toya and her sister were sent to a group home and later to their aunt’s house. Toya was sexually abused by her stepfather who had a huge effect on her. She later became pregnant and gave birth to a boy during her junior year. This ruined a lot for her in school. She was now going to study at home, return to high school the next year and attend college. â€Å"I didn’t have time to think about tomorrow. I had to survive today,† (47). Her plans were completely ruined when both her aunt and cousin kicked her out. She could not graduate from high school but instead got her GED and will attend college with the help of her church. Like Toya, Willie’s parents were divorced. Willie lived with his mother and siblings until she was arrested. His mother had an addiction to cocaine and often left her children home for long periods of time. They were then separated into several different houses never to live with together again. Willie ended up living with his dad who was constantly working. He strived in school because he didn’t want to end up like his parents. One afternoon Willie saw his mother passed out in a yard in the neighborhood. When things went wrong, all Willie could do was cry and be sad because he really had no one to turn to. Later in the year, Willie became homecoming king which symbolized to him that he did not let the past reflect the way he would end up. â€Å"Being named homecoming king was a powerful symbol to him that his past had not defined him nor deterred him from success,† (244). He finished high school and later went to Morehouse College in Atlanta, Georgia for business. Willie did not let what his mother did or the lack of authority affect his success in going to college and quitting the cycle of his parents. From the beatings her mother gave her to going AWOL after hating foster homes, Olivia’s life was far from perfect. When Olivia was a teenager she was a ward of the county, hopping from one group home to another. Other girls would steal her clothes and chase her around with a hot iron. She went AWOL shortly after that, living in her own apartment, having a crazy work schedule, that was just her life. Whenever she had financial issues she would return to her social worker and yet again be put into a foster home. One time she went AWOL though and couldn’t afford rent anymore, she was going to drop out of high school, when her counselor, Braxton, convinced her otherwise. â€Å"I don’t think God make you do good, or the devil makes you do evil. In the end it’s up to you,† Olivia said one day in English class (Corwin 43). Unfortunately, Olivia didn’t always make the right choices. She was caught forging a check, but because she does not have any parents she was sent to jail to serve time. This all happened during Olivia’s senior year so she couldn’t take her AP exam but was allowed to finish high school. She was released from jail in time for college and went. She is now doing extremely well and helping kids in group homes every Saturday morning. Through hard times, good times will shine through. These kids were given such difficult lives and it was their decision to do what that wanted with their lives. It is a lot harder to succeed when you have so much hate around you, but a lot of these students decided to persevere and make a better life for themselves. â€Å"Remember the past. Cherish the present. Conquer the future,† (398). Those were the encouraging words of Danielle, who was the valedictorian, during graduation. If everyone could just remember that saying, it would be a better world and all those hard trials would all be worth it.

Cars today Essay

Cars today are very common but about 200 years ago they were thought to be just some kind of crazy invention. The origin of the automobile can be traced back to Europe, but it became a major form of transportation in the United States. Most European cars were hand made, and they were very expensive so not that many people could afford to buy the cars. Nicolas Joseph Cugnot a French military engineer built the first steam car or a self propelled vehicle in 1769. One was designed to carry passengers, while the other was a three-wheeled steam tractor for hauling very heavy artillery. In 1801 and 1803 another inventor Richard Trevithick of the United Kingdom demonstrated four-wheeled steam propelled vehicles to carry passengers. Unfortunately, he lacked the money to continue his work in the United States. In 1805 an inventor named Oliver Evans demonstrated a steam operated dredge, which was mounted on a boat. He built the dredge to deepen and clean the Philadelphia waterfront. Evans put wheels on the boat and drove it. This machine weighed about 18 tons. During the 1860’s another American inventor Sylvester H. Roper developed a much smaller steam operated vehicle. This vehicle looked similar to present day vehicles. This attracted a lot of public attention and was even displayed in a circus. Steam cars had many disadvantages. In the beginning, it took a very long time for the fire to heat the boiler. This was bad because you would have to wait around a long time and by the time it heated up you could have walked to the place you wanted to go. The inventors solved that problem, but many others remained. The steam engines had to be small to be practical for cars, so they had to be high pressured engines to produce the required power. However, such engines cost much to build and maintain. Numerous attempts in the United Kingdom to promote the use and development of steam cars failed because of the competition from railroad and stagecoach  companies. Early steam cars damaged roads and sometimes even blew up. They also made a terrible noise, dirtied the air, smoked, and frightened horses (which were the main mode of transportation at the time). In 1865 the Red Flag Law ended further development of automobiles in the United Kingdom for about thirty years. Under this law the few steam cars could not go any faster than four miles an hour in the country, and two miles per hour in town. Also to warn of its approach, a signalman had to walk ahead of the vehicle, by swinging a red flag by day and red lantern by night. And the steam powered car gradually disappeared. In 1924, the Stanley brother’s (the brothers who made the famous Stanley Steamer Company) company one of the last steam car manufacturers went bankrupt. The electric car was first invented around 1891. William Morrison built the first successful American electric cars. They were powered by batteries from under. The seat they were quiet and easy to operate thus they quickly became popular. But the batteries limited to how far they could go. Few electric cars could travel faster than twenty miles per hour and the batteries had to be recharged every 50 miles. The gasoline car the automobile as we know it today resulted from the development of the internal combustion engine Jean Joseph Etienne Lenoir a Belgian living in France, patented the first commercially successful internal combustion engine in 1860. It burned coke oven gas(a gas that was usually used to heat ovens) and was noisy and inefficient. He still sold several hundred engines, which powered printing presses, lathes, and water pumps. He also installed one in a crude motorcar. In 1885 Gottlieb Daimler and Karl Benz, two Germans working separately developed the first successful 4 stroke gasoline engine. Their engines led to the development of the engines used in cars today. Many early European manufacturers turned out cars based on Daimler’s and Benz’s work and patents. In 1891 a French company Panhard et Levassor created a basic design  that remained largely unchanged for nearly 100 years. The firm placed a Daimler engine in to the front of the car and used a revolving chain to transfer powers into the rear wheels. Most cars had a front engine and rear wheel drive until the mid 1980’s when the front wheel drive became popular. A French rubber making firm Michelin, introduced the first tires filled with compressed air for use on cars in 1895 Michelin developed such pneumatic tires under license from a British manufacturer of bicycle tires. Many people believe that the automobile became a practical means of transportation because of, first, the invention of the internal combustion engine and, second the development of the pneumatic tire. The birth of the automobile industry occurred in 1885, the year that Dailmer and Benz built their successful gasoline engines, until 1900 Europe led the world in automobile development and production. Many present day European car companies began in the late 1800’s. For example, Peugeot, a French firm started to make automobiles in 1890. Another French company Renault began producing cars in 1898. Fiat of Italy dates from, 1899. France and Germany became the first large production centers. The Duryea brother, Charles E and J Frank, built the first successful gasoline car in the United States. They drove the car on the streets of Springfield, Mass, in the years 1893 and 1894. The brothers founded the Duryea Motor Company, the first U.S firm. The United States took the lead in car making form Europe because it had a larger potential market. In 1910, the United States population was 92 million people, compared, with about 65 million people in Germany, 41 million people in Britain, and 34 million people in France. Americans also enjoyed a higher income, and so more of them could afford to buy cars. The discovery of huge oil fields in eastern Texas in 1901 helped to contribute to the rapid growth of the U.S Auto industry. The discovery caused a sharp drop in the price of gasoline, and plentiful, cheap fuel made cars relatively inexpensive to operate. Another factor aiding the U.S. auto industry was the application of mass-production techniques to the  manufacture of automobiles. Prior to 1900, carmakers had used skilled workers to assemble each automobile, but American manufacturers had been using mass-production techniques since the mid-1800’s to make such products as firearms and farm equipment, and it was inevitable that they would apply this process to car making. Once established, mass production brought the price of U.S. cars down to a level that many people could afford. By the early 1900’s, a buyer in the United States could choose among a variety of cars costing less than $1,000, while elegant European models, most of which were still handcrafted, sold for more than $2,000 in U.S. dollars. Conclusion The history of cars has been through trial and error mostly and now cars are the most used transportation in the world. What at first was thought to be a just a crazy invention but now it is something almost everyone in the world has or uses today. Today the cars that we have pollute the environment around us and many people have noticed that and now the electric cars are making a comeback. We are not sure what the future of cars will be like but we will probably make some kind of car that will be user friendly, safe, reliable, and wont pollute the environment. Personal Response I like cars a lot and I liked doing a research paper on this. I’m surprised that there were so many inventions that were failures had much to do with cars today and that today’s cars were based on these old steam cars that were very bad. I hope to see that the cars in the future will be better than the ones that we have that pollute the environment and also ones that are safer. These problems have been partially solved like using electric cars instead of using gas powered cars. And we have antilock brakes to stop faster but this won’t save you if you drive off a cliff. But in the future I’m positive that we will make some kind of car that doesn’t need tires it will hover above the ground and that way we wont run over small little  animals that are everywhere on the street dead.